Newspaper ownership
Newspaper ownership Marketing and distribution: The independent: The last printed edition of the Independent was published on Saturday 26 March 2016, leaving only its digital editions The Independent was also launched as a competitor for free papers. Originally a sister newspaper to The Independent, it cost only 20p when first published. However, it is ow owned by JPIMedia Stuart Hall: Preferred/Negotiated/Oppositional Preferred Reading: This is when audiences respond to the product he way media producer want/expect them to Negotiated Reading: This is when a member of the audience partly agrees with part of the product e.g. film, documentary Oppositional reading: this is when the audience is in complete disagreement with the product's message or setting The Independent vs The Sun: Ind Politics, Senior More words Serious Black and White Sun Sex and Celebrity Fewer words 'Soft news'...