Newspaper ownership

 Newspaper ownership 

Marketing and distribution:

The independent:

• The last printed edition of the Independent was published on Saturday 26 March 2016, leaving only its digital editions 
• The Independent was also launched as a competitor for free papers.  Originally a sister newspaper to The Independent, it cost only 20p when first published.  However, it is ow owned by JPIMedia

Stuart Hall:  Preferred/Negotiated/Oppositional 

• Preferred Reading:  This is when audiences respond to the product he way media producer want/expect them to 
• Negotiated Reading:  This is when a member of the audience partly agrees with part of the product e.g. film, documentary 
• Oppositional reading:  this is when the audience is in complete disagreement with the product's message or setting 

The Independent vs The Sun:

Ind

• Politics, Senior 
• More words 
• Serious 
• Black and White 

Sun

• Sex and Celebrity 
• Fewer words
• 'Soft news'
• Brighter colours 

1)

-Slightly more access newspapers via online/digital

2)

-Digitial is live 

-More accessible (quicker to receive)

-Saves the planet (eco-friendly)

-Cheaper, usually free 

-More portable 

1)

-Sunday Newspapers are selling slightly better, as you are getting more information 

2)

Sunday

-Lots of supplements 

-travel 

-sport 

-magazine 

-gardening 

-Feature: LED

-in-depth 

-quality 

Wednesday 

-News focused 

-Non-exclusive 

-Less time to read 

1)

-The evening standard was dropping like all the other prints but then increased as it was circulated more, as they were selling them but now they are free 

2)

-Eve Standard vs Sun 

-Spike in circulation appeal in 2009 because given free 

Tabloid	Broadsheet
Sun	Independent
Mirror	Guardian
Star	Times
Mail	Daily Telegraph

The Publishers Audience Measurement Compancy (PAMCo), is the governing body which oversees audience measurement for the published media industry

Role of IPSO

• Independent Press Standards Organisation 
• introduced 2014, replacing the Press Complaints Commission (PCC)
• they regulate the content of all press (newspaper)and magazine copy

IPSO Regulation:

• mail, telegraph, and express published forced figures about Eu refugees to the UK near the Brexit vote in 2016
• example:  telegraph claimed 2.4 million Eu refugees were coming into the UK, 2011 - 2015, when actually it was 0.9 million 
• every year IPSO realised figures of worst offenders 
• in 2015 news UK they published the Sunday times 
• 2017 115 offerences by daily mail

1a). 

The term readership applies to the estimated number of readers the publication has, such as newspapers, magazines, and social media.

b). 

One difference between the sun and the daily mail by analyzing the data shown below is the sun has more male readers rather than women in the sun rather than the daily maile.  It shows 10.6% of men read the daily male compared to 6.9%.  This is because the content within the sun being more explicit and more appropriate to the male gaze.  

Another difference shown below is that the sun has more readers between the ages of 15-34-year-olds compared to the daily male.  As a larger percentage of younger audiences reads the sun magazine compared to the daily mail, this is because the sun contains more informal content as well as more pictures and less writing, which targets the younger audience.  We can see this through 7.3% of younger audiences reading the sun, compared to the 2.8% reading the daily mail.

 

c)

The first newspaper would be the daily mail, the content, and justification behind this newspaper would be because it is a more formal based newspaper,this is because it provides less pictures and more writin.

 The justification behind this would be because the daily mail primarily targets the older audience shown by the statics of 8.9% being older than 35+ and only 2.8% being of the ages 15-35.  Through this, we can see the daily mail content is informative and interesting to this audine.