Yael Bradman Unit 1 Exam

Micro Elements  - denotation -the literal description of an idea, concept or object  - connotation -what we associate with a particular idea, concept or object  -camera language -sound -editing -mise-en-c Camera Language    shot types  -an extreme close up-a small section of an object (emphasizes) -close up-neck and face -media shot-head to the waist (to show a small part of the background) -the long shot-whole body is visible -wide shot-shows a vast area (used to show a location) -pov-to see the eyes of the character camera angles  -low angle-looking up at the character, and the character is looking down on you (put the character in a position and makes the viewer feel inferior) -the high angle-the camera is high and put the character (makes the characters seem vulnerable to puts the viewer in a position of power) -camera movement  -pan-moves left to right, right to left -tilt-down to up, up to down  -t...

Narrative Theory: • verisimilitude - how real the world of the story appears to the audience, whether it is believable or not? • diegesis/diegetic world - the world in which the film takes place  • juxtaposition - placing one object next to another to create meaning • narrative theory - theories that categories narratives and find features common to them • verisimilitude - how real the world of the story appears to the audience, whether it is believable or not? • diegesis/diegetic world - the world in which the film takes place Levi-Strauss and Binary Opposition •Levi-Strauss's binary opposition: Narrative tension is based on opposition or conflict. This can be as simple as two characters fighting, but more open functions at an ideological level •"Cinema is a set of universal rules, a set of relations that could be described as the grammar of film" •Levi-Strauss theorized that since all cultures are products of the human brain, there must be, beneath and surf...

Traditional advertising - advertising media through print based, where it uses tradition means,   Example- newspapers Digital advertising - online advertising, where it uses the internet to deliver promotional messages to customers, Example- sponsorships Consume - how an audience or specific group receive that specific media  BBC remit - in return for a licence fee, BBC provides provides services to conform, such as inform, educate and entertain  Synergy - when 2 or more companies come together to make a better product (warnabrother) Brand awareness -  the use of a brands logo and slogan consistently in order to make awareness and promote it  Convergence - allows audiences to access media content from multiple platforms on one device Acronym for audiences demographics - GRACE (gender, race, age, class, ethnicity) Distribution - the action of sharing media through a number of people or platforms  Below the lin...

An independent film: -An independent film is one made outside of the Hollywood studio system, -The major Hollywood film studious are often referred to as 'the big six', these command a significant market share, and the budgets tend to be much bigger than those of an independent film. The big six are: -paramount -Warner brothers -20th century fox -universal -columbia -walt disney INDEPENDENT SET TEXT- BAIT -An independent UK film, realised in August 2019 -Describes as a 'non budget' film (no exact budget was given), it was directed by Mark Jenkin  and initially reread without sound, sound was added in post production.  Jenkin also wrote and recored the score Sight and Sound: Which distributor picked up Bait in the UK? The Berlin Film Festival Where did they see it initially? Sundan and Rotterdam Festivals What was the marketing strategy? Go to festivals, screenings at festivals How did Jenkin contr...

Stages: Pre production: -financing will be confirmed  -principal cast members, directors and cinematographer are set  -the screenplay is finalised  -the script is broken down into individual scenes and storyboard  -locations, props, cast members, costumes, special effects and visual effects are identified -an extremely detailed schedule is produced -sets are constructed -the crew is hired -financial arrangements are put in place and a start date for the beginning of principal photography is set  -there will be a read through of the script -construction coordinators  -costume designer  Production: -involves the camera crew, lighting department, sound department, directorial department  -(including first assistant director,  second assistant director and director   -runners, location crew, security, drivers, stunt crew an...

Conglomerate- a large company which owns lots of subsidiary companies   Disney: Video On Demand: Nowadays, companies can also exhibit their films via online video on demand (VoD)  services such as Netflix and Youtube  Disney owns the Disney Channel (TV) but also Disney life,  a VoD allowing it to compete with the likes of Netflix  Frozen Case Study: Frozen was realsed in November 2013 A Disney animated firm, it had an estimated  budget of $150 M and went on the gross £1,2 B worldwide  Digital Advertising: https://frozen.disney.com How does it advertise the film: Showing short related films to frozen  Frozen social media page  How does it cross promote dissent products: Mentions other Disney related films  Tabs for other areas  Social Media: Facebook  Instagram x2  Marketing Campaign: Focus own Olaf is called false under sell  Both ...