Kerrang Magaszine

 Kerrang Magazine:

Ownership:  

• As of April 2017, Kerrang magazine, website, and music awards were sold by Capital Bauer media group to wasted talent formally Mixmag media (the publishers of dance magazine Mixmag)
• Bauer Media will retain the rights to the UK and Europe "to continue broadcasting Kerrang! Radio and Kerrang! TV 
• important to keep Kerrang in print "as the soul of the brand"
• moving to kerrang from a weekly to a monthly made sense as it was a better use of editorial resources 
• It doesn't need to be weekly because news in this area has gone digital 
• Kerrang "has been suffering" by putting a lot of its resources in 'a relativity low production, weekly print magazine in the UK'
• 1981-published as a one-off supplement in sounds newspaper initially, it was launched monthly, before going fortnightly, and in 1987, it went weekly.  Originally owned by United Newspapers 
• 1991-sold to EMAP
• 2008- sold to Bauer Media
• 2017-sold to Wasted Talent 

Synergy:

• K awards 
• Kerrang radio 
• Kerrang TV 
• Kerrang magazine 

Synergy promotion and im-applications 

• the K awards will be a way for them to promote their other 3 platforms they have 
• cross-promotion 
• horizontal integration - promoting over different brands
• 67,000 subscribers
• links to magazine website for subscribers 
• links to the website on their website

Textual Analysis:  Kerrang

the target audience of Kerrang - demographics 

• Kerrang has 26% of the market
• the target age of Kerrang is 15-24
• targets C2, D, and E

market possibilities

• •the ways in which institutions belive their brand or product can expand into another medium as a cross-media. product or spin-off

a gap in the market 

• •the identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is a need for a new product or brand

Readership: