Film Audiences

Film Audiences

 

Frozen:

•Box Office 

•Mainstream 

•Budget: $150,000,000 (estimated)

•Opening Weekend USA: $243,390,000  

•Gross USA:$400,738,009

•Cumalative Worldwide Gross: $1,276,480,335

•Opening Weekend in UK:£4.7M

•The lowest rating for Frozen came from males below the age of 18 

•The highest rating from Frozen came from females ages 18-29, this is because parents would usually take their chidlrn to watch this and therefore needs to be entertaining for them too.

Get Out:

•Budget: $4.5

•Niche

•Cumalative Worldwide Gross: $255.5

WHAT COMPANIES DOES DISNEY OWN?

• ABC
• ESPN (80% stake)
• Touchstone Pictures
• Marvel
• Lucasfilm
• A&E (50% equity holding with Hearst Corporation)
• The History Channel (50% equity holding with Hearst Corporation)
• Lifetime (50% equity holding with Hearst Corporation)
• Pixar
• Hollywood Records
• Vice Media (10% stake)
• Core Publishing

Frozen audiences 

• broke box office records upon realise
• 81% of the audience was composed of the family 
• $18 million in ticket sales 

Animate and young adult films offer a simple, pure form of escapism.  There is no moral ambiguity or uncertain endings; goodwill prevail 

Blumler and Kats-Uses and Gratification

An audience wants to:

1. be informed or educated
2. identify with characters of the situation in the media environment 
3. simple entertainment 
4. enhance social interaction 
5. escape from the stresses of daily life 

In your own words, explain the target demographic for one of the films we have studied.

In the movie Frozen, this movie would be seen as a mainstream market, this is because it targets a wider audience as well as being family orientated.  The primary age range for this movie would be 5-10-year-olds, whilst the secondary audience would be 20-30-year-olds as these would be the parents of the children having to take their children to the cinema to watch the film.