Yael Bradman Unit 1 Exam

Primary research: -you go out and get the info yourself  Secondary: -internet searches  -books  -journals  -magazines  -tv  -newspapers    not always valid  Qualitative: -typically descriptive, in depth data used to find out how people think about a given product  Quantitative: -data can be measured numerally (e.g. the number of people who watch a tv show -closed questions, typically in the yes/no tick-this-box form of response  -these can easily be transformed into graphs  -an example is likert scale advantages: - easy to collate and put into a graph  disadvantages: - doesn't give people a chance to explain their ideas in detail  Qualitative: advantages: -in depth -elaborate their ideas disadvantages: -time consuming -difficult to collate the data  Conducting markers research: -interviews  -market research  -focus groups  Audience feedback might ...

Active audiences: when they can interpret and have their own opinion of media text and seak their own gratification  Passive audiences: they except all the messages encoded in media text and therefore are unable to interpret and have their own opinions  The uses and gratifications theory The use sand gratifications assumes audiences actively seak out mediate o satisfy individual needs  Blumler and Kats (came up with this theory) P.I.E.S P = personal identity  finding reinforcement for personal values  finding models of behaviour  identifying with valued other  gaining inside into oneself  I =  information  finding out about relevant evens and condition in immediate surroundings, society and the world  seeking advice on practical matters or opinion and decision choices  satisfying curiosity and g...

Mainstream: An audiences tear consumer a product that appeals to a wide range of groups and cultures  -Netflix  -News -Amazon Niche: The audience of a specialist interest media product that may only appeal to a small number of people of those who fall within a specific demographic profile (age, ethnicity) -Bird Watching Magazine -Fishing Magazine -K Pop Time-shifting: When a program is stored to be shown after the lived broadcasted (Channel 4+1) When a show is showed an hour after is it shown  (live showing) BARB data Broadcasters' audience research board  They collate viewing figures for all major UK broadcasters such as BBC, ITV and sky  -if a show is not getting many viewers -they can track what they are watching Demographics: In which media producers study the breakdown of their target audiences based on variable in age, ethnicity, genre, economic status/class, level of education, hobbies and interests an...

Technological convergence :  Allows audiences to access media content from multiple platforms on one device.  It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences ( coming together of lots of different media platforms on an advice) Black box :  Is a device that supplies us with all of our informational and media requirements (e.g. a smartphone) ( a single device which allows you to do lots of different media processes) What is WEB 2.0? -The dot.com boom (1998-2001) was a huge rise in the number of internet based companies -There was than a shirt from Web 1.0 to WEB 2.0 -It was the possibility of 'staying' online and interacting online which really changed things -Web 2.0 site allows uses to interact and collaborate with each other in a social media dialogue as creators of user-generated content My Technological Timeline: -2007-W...

Approximately £154 for a TV license  BBC: -as they don't earn any money from name branding therefore can't use products names  -the BBC are not allowed to advertise any products on their television shows -BBC style of programming- documentary, political, reflective of society  -the BBC is funded 75% by the public which comes from the license fee, the rest 25% is funded from merchandise and publications Structure: -BBC is a cross media organisation-one of the largest in Europe -this means vertically and horizontally integrated -vertical integration:  in which a media company has the ability to control the production (pre,prod,post), distribution and exchange of the product -horizontal integration:  in which a media company has a number of subsidiary companies that are used to support the marketing of its products ITV: -the ITV is funded by advertisements, product placements and sponsorship as it’s a commercial company  -...