Yael Bradman Unit 1 Exam

 Theories: Uses and gratification (Blomer and Kats) Male gaze (Mulvey) Hypodermic needle (Passive media effect)= the influence it has on people Moral panic (Cohen) Dersensitation  Gauntlett  Media Effects Model: The model concerns how media can affect society/individuals and vice versa  There are very negative implications of this model, but you will also learn some couter arguments  TEXT  THEORY 1 THEORY 2 THEORY 3 Rambo 1  Morale Panic- was that guns were being glamorised and so to violent, e.g. Hungerford    massacre  Desensitisation- people would be disentailed to the violence- would have to tragically desire this in the exam  Media Violence and youth- can cause violence in the youth  Jamie Bulger-->Childs Play 3 The torture of and killing of the two-year-old  Hypodermic  Moral Panic  Desensibution  Anderson  Video Game History: 1976-Death race 1994-Games certificate  2005-Banned violent gam...

 Ownership: The publisher owner = Activision  The developers = Infinity word, Sledgehammer Games, Treyarch Franchising: Activision also franchises the Call of Duty brand to a number of different companies  Merchandise includes action figures, comic books, and card games  Plan B toys  Upper Deck  Mega Bloks  Windstorm Publications  Marketing and distribution: Above the line advertising:  BFI Imax, London  Audience and Regulation:  How might convergence affect video game users?​  ​ Console (blackbox) App stats/frinds  Streaming power increases-meant quality has improved  The integration of radio/audio calling has allowed a more social experience  Internet means updates are quicker and live gaming can be done with anyone around the world,  no more disks (facing out) Ranting for the games (some easier some harder) Invancement of consoles  Youtube influences channels- better reviews, cheats, promotions, comp...

 Heart FM Radio: -FM  -DAB  -APPs Websites -TV Ownership: Jingles: A jingle is a short slogan, verse, or tune designed to be easily remembered, and is especially used in advertising.   These add to a product’s overall brand identity – the elements that distinguish it for the consumer. Mode of address The way in which a media product speaks to, or attracts its audience. Sound motif A sound effect or combination of sound effects associated with a particular setting, situation, character, or idea. Ident A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air. One reason why Hallam FM has been decreasing from 1999 is due to the improvement of the internet.  The internet has become a fast-moving due to web 2.0, as we are able to stream it on other devices. Another reason is due to  cos of that we can stream music