KEY WORDS

Traditional advertising- advertising media through print based, where it uses tradition means,
 Example- newspapers

Digital advertising- online advertising, where it uses the internet to deliver promotional messages to customers,

Example- sponsorships

Consume- how an audience or specific group receive that specific media 

BBC remit- in return for a licence fee, BBC provides provides services to conform, such as inform, educate and entertain 

Synergy- when 2 or more companies come together to make a better product (warnabrother)

Brand awareness- the use of a brands logo and slogan consistently in order to make awareness and promote it 

Convergence- allows audiences to access media content from multiple platforms on one device

Acronym for audiences demographics- GRACE (gender, race, age, class, ethnicity)

Distribution- the action of sharing media through a number of people or platforms 

Below the line advertising-subtle advertising such as platforms and stickers

Time shifting- live broadcast has been bored to be watched later on
Post Production- the process which takes place after the production such as editing

Production-what happens during the production, the stages made to make the overall product

Runner-someone who provides service to a senior member of authority


Editor-someone who makes the digital changes to the project

Conglomerate- a bit company which owns lots of small companies e.g. Disney

Independent-a company which doesn't own other small companies 

Juxtaposition-placing one object next to another to create meaning 


Narrative theory-theories that categories narratives and find features common to them 


Juxtaposition-placing one object next to another to create meaning 


Narrative theory-theories that categories narratives and find features common to them