Film Advertising

Conglomerate- a large company which owns lots of subsidiary companies  

Disney:

Video On Demand:

Nowadays, companies can also exhibit their films via online video on demand (VoD)  services such as Netflix and Youtube 

Disney owns the Disney Channel (TV) but also Disney life,  a VoD allowing it to compete with the likes of Netflix 

Frozen Case Study:

• Frozen was realsed in November 2013
• A Disney animated firm, it had an estimated budget of $150 M and went on the gross £1,2 B worldwide 

Digital Advertising:

https://frozen.disney.com

How does it advertise the film:
Showing short related films to frozen 
Frozen social media page 

How does it cross promote dissent products:
Mentions other Disney related films 
Tabs for other areas 

Social Media:

Facebook 
Instagram x2 

Marketing Campaign:

• Focus own Olaf is called false under sell 
• Both the young and old audiences love the film 
• Not just satisfied but tell their friends on how much better it was than their expectation