Media Ownership

• Approximately £154 for a TV license 

BBC:

-as they don't earn any money from name branding therefore can't use products names 

-the BBC are not allowed to advertise any products on their television shows

-BBC style of programming- documentary, political, reflective of society 

-the BBC is funded 75% by the public which comes from the license fee, the rest 25% is funded from merchandise and publications

Structure:
-BBC is a cross media organisation-one of the largest in Europe
-this means vertically and horizontally integrated

-vertical integration:  in which a media company has the ability to control the production (pre,prod,post), distribution and exchange of the product
-horizontal integration:  in which a media company has a number of subsidiary companies that are used to support the marketing of its products

ITV:

-the ITV is funded by advertisements, product placements and sponsorship as it’s a commercial company 

-ITV style of programming- gossip, reality programmes

-launched in 1955, it is the oldest commercial network in the UK
-was established in order to provide competition to BBC TV (in 1932)

Public Service Broadcasting:
-made for the public, no advertisements (BBC is a example of this)

-public service broadcaster generally transmit programming that aims to improve society by informing viewers

-public service broadcasters also strive to entertain their viewers

-programmes must reflect the diversity of the UK 

-Programmes must be distinctive=original and not copies/rebroadcasts of American TV shows 

-Programmes must inform viewers

-Remit—>the responsibility of a programme 

-Remit of BBC—>inform, educate and entertain they said they would “to reflect the UK, it’s culture and values of the world”

“explain how a public service company operates differently to a commercial company.  Use an example to support your answer”

A public service broadcasting is made by the public which doesn’t include advertisements an example of this would be the BBC, these programmes must reflect the diversity of the UK.  The BBC is funded 75% by the public which comes from license fee and the 25% from merchandise,  yet on the other hand the ITV is funded by advertisements as well as product placements  as its a commercial company, therefore the ITV is not an example of public service broadcasting and the BBC is.

Commercial Broadcasting:
Commercial broadcasting is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship

Case Study:  Doctor Who

The first screenshot is showing how Doctor Who is showcased on BBC because of this a large audience is able to watch this from different countries.

The second and third screenshot is showing how they use synergy as it says CBBC, as this is for a wide variety of audiences.

 this has tabs which takes you to different episodes


Synergy:

advertising can be traditional advertising-(print- newspapers/letters/flyers/billboards/magazines/buses) (sponsorship/radio/tv) 
or 
digital advertising (social media/web page/sponsorships/display ads/search engine marketing/native advertising/remarketing/retargeting/video ads/email marketing)

above-the-line advertising - where mass media is used to promote brands. these include conventional media such as television and radio advertising, print and the internet

below-the-line advertising - the distribution of pamphlets, stickers, promotions at the point of sale

narrowcast channels - television channels that distribute special interest (niche) content