TV research data

Primary research:
-you go out and get the info yourself 

Secondary:
-internet searches 
-books 
-journals 
-magazines 
-tv 
-newspapers 
 not always valid 

Qualitative:
-typically descriptive, in depth data used to find out how people think about a given product 

Quantitative:
-data can be measured numerally (e.g. the number of people who watch a tv show
-closed questions, typically in the yes/no tick-this-box form of response 
-these can easily be transformed into graphs 
-an example is likert scale

advantages:
-easy to collate and put into a graph 

disadvantages:
-doesn't give people a chance to explain their ideas in detail 

Qualitative:
advantages:
-in depth
-elaborate their ideas

disadvantages:
-time consuming
-difficult to collate the data 

Conducting markers research:
-interviews 
-market research 
-focus groups 

Audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are not yet consuming a product 

Likewise, market possibilities might be identified for existing brands to expand-through a spin-off

1.   What would you like to see in a talent show 
2.   Who are your favourite talent show host
3.   Whats your favourite talent show 
4.   Do you prefer Saturdays of Sundays airtime’s
5.   Do you like seeing celebrity judges 
6.   Have you been to a talent show
7.   What gender are you male female other
8.   In what age range are you 10-12 13-16 17+
9.   Whats your favourite TV show 
10.   Do you watch it for education or entertainment