TV Audiences

Mainstream:

An audiences tear consumer a product that appeals to a wide range of groups and cultures 

-Netflix 

-News

-Amazon

Niche:

The audience of a specialist interest media product that may only appeal to a small number of people of those who fall within a specific demographic profile (age, ethnicity)

-Bird Watching Magazine

-Fishing Magazine

-K Pop

Time-shifting:

When a program is stored to be shown after the lived broadcasted (Channel 4+1)

When a show is showed an hour after is it shown  (live showing)

BARB data

Broadcasters' audience research board 

They collate viewing figures for all major UK broadcasters such as BBC, ITV and sky 

-if a show is not getting many viewers

-they can track what they are watching

Demographics:
In which media producers study the breakdown of their target audiences based on variable in age, ethnicity, genre, economic status/class, level of education, hobbies and interests and lifestyle choices

Psychographics:
Profiling of audiences based on personal beliefs, values, interests and lifestyle

In this graph we can see there is a major increase in any SVCO, as well as the in a short period of time there was a rapid increase in Netflix as well.  On the other hadn't we can see that Now TV stayed at a level therefore didn't increase or decrease rapidly.