Heart FM Radio

 Heart FM Radio:

-FM 

-DAB 

-APPs

Websites

-TV

Ownership:

Jingles:

A jingle is a short slogan, verse, or tune designed to be easily remembered, and is especially used in advertising. 

These add to a product’s overall brand identity – the elements that distinguish it for the consumer.

Mode of address

The way in which a media product speaks to, or attracts its audience.

Sound motif

A sound effect or combination of sound effects associated with a particular setting, situation, character, or idea.

Ident

A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.

One reason why Hallam FM has been decreasing from 1999 is due to the improvement of the internet.  The internet has become a fast-moving due to web 2.0, as we are able to stream it on other devices.

Another reason is due to 

cos of that we can stream music